Live345 takes every member's privacy seriously. This policy transparently explains how we collect, use, store, and protect your personal information when you use our platform.
Live345 ("we", "Platform", or "Company") is fully committed to protecting the privacy and personal data security of every member who uses our services. This Privacy Policy has been carefully drafted to comply with the requirements of Malaysia's Personal Data Protection Act 2010 (PDPA) and international best practices in personal data management.
We understand that your trust in us is not something to be taken lightly. When you submit personal information to live345, you are trusting us to handle it responsibly. That is why we never sell, rent, or share members' personal data with third parties for marketing purposes without your explicit consent.
This policy clearly outlines the types of information we collect, why we need it, how it is used, and what rights you have over your personal data. If at any time you have privacy-related questions, our team is always ready to help through support channels available 24 hours a day.
Live345 only collects data that is strictly necessary to provide a safe, fair, and legally compliant service. The data we collect falls into several categories:
Every piece of data we collect has a clear and legitimate purpose. live345 processes your personal information for the following purposes:
| Processing Purposes | Legal Basis | Usage Examples |
|---|---|---|
| Account Management | Contract Fulfillment | Registration, login, identity verification (KYC) |
| Financial Processing | Contract Fulfillment | Deposits, withdrawals, payment verification |
| Platform Security | Legitimate Interests | Fraud detection, suspicious activity monitoring |
| Legal Compliance | Legal Obligations | AML reporting, financial record-keeping |
| Service Improvement | Legitimate Interests | Usage analytics, product improvements |
| Service Communications | Contract Fulfillment | Transaction notifications, account security updates |
| Marketing | Your Consent | Promotional offers and the latest bonuses (unsubscribe anytime) |
Live345 will not process your personal data for any purposes not stated above without first obtaining your consent. If you wish to withdraw consent to receive marketing communications, you may do so through your account settings or by contacting our customer support.
Protecting members' personal data is a core priority for live345. We continuously invest in robust security infrastructure to ensure your information is always shielded from unauthorized access, loss, or accidental disclosure.
Key security measures we employ include:
While we take all reasonable precautions, no system can be guaranteed 100% secure. In the unlikely event of a data breach that may affect your rights, live345 is committed to notifying the affected members within the timeframe required by applicable regulations.
Live345 does not sell or rent members' personal data to any third party for marketing or commercial purposes. However, there are limited situations where we need to share certain information with other parties to keep the platform functioning properly and to comply with the law:
Live345 works with carefully selected third-party service providers to support our platform operations. These include payment processors, identity verification (KYC) service providers, cloud infrastructure providers, and security service providers. All third parties are bound by strict data protection agreements and are only permitted to process your data for purposes we have specified.
Live345 may be required to disclose members' personal information to the relevant authorities when mandated by Malaysian law, including for anti-money laundering (AML) purposes, mandatory identity verification, or legitimate financial crime investigations. Such disclosures will be made only to the extent necessary and in accordance with applicable legal procedures.
In the event of any merger, acquisition, or sale of company assets, member data may be transferred as part of the business assets. In such situations, live345 will ensure the continued protection of your personal data and will notify all members before their data becomes subject to a different Privacy Policy.
Live345 uses cookies and similar tracking technologies to enhance the user experience, maintain session security, and understand how members interact with our platform. Cookies are small text files stored on your device when you visit our website.
You can manage or disable most cookies through your web browser settings. Please note, however, that disabling certain cookies may affect the functionality of the live345 platform and your overall gaming experience.
Live345 retains members' personal data for as long as necessary to fulfil the purpose for which it was collected, or for as long as required by applicable laws and regulations in Malaysia.
Our general data retention period guidelines are as follows:
When your personal data is no longer required and there is no legal obligation to retain it, live345 will securely delete or anonymise the data using methods that ensure it cannot be recovered.
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have certain rights regarding the personal data we hold about you. live345 is committed to respecting and facilitating the exercise of these rights:
You have the right to request a copy of the personal data we hold about you at any time.
You may request correction of any inaccurate or outdated personal data.
You may request deletion of your personal data, subject to our legal obligations.
You may object to the processing of your data for marketing purposes at any time.
You have the right to receive your data in a machine-readable format for portability purposes.
You may request restriction of your data processing in certain legally recognised circumstances.
To exercise any of the above rights, please contact the live345 customer support team. We will process your request within 30 business days. For complex requests, we may require additional time and will keep you informed of progress along the way.
Live345 does not provide services to anyone under the age of 18 and we do not knowingly collect personal data from minors. The live345 platform is designed for adult use only, and we have strict age verification measures in place during the registration process.
If live345 discovers that personal data of a child under 18 has been collected without proper knowledge or consent, we will take immediate action to delete that data and close the relevant account. Parents or guardians who believe their child may have registered on the live345 platform without authorisation are requested to contact our support team immediately.
Live345 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or improvements to our services. Each updated version of the Privacy Policy will be published on this website with a clear effective date.
For material amendments that significantly affect your privacy rights, live345 will notify all active members via their registered email or in-platform notification at least 14 days before the changes take effect. Continued use of the live345 platform after the effective date will be considered acceptance of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically to ensure you are always informed about how we protect your information.
If you have any questions, concerns, or complaints regarding this Privacy Policy or how live345 handles your personal data, we strongly encourage you to reach out to us. The live345 privacy and data protection team is ready to assist you:
If you are not satisfied with how we handled your privacy complaint after contacting us, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia or the relevant regulatory authority under applicable Malaysian law.
Six core privacy protection principles underpinning the trust of live345 members across Malaysia
All data transmitted between your device and live345 servers is protected by 256-bit SSL encryption — the same technology used by leading financial institutions in Malaysia to ensure your information cannot be intercepted.
The live345 identity verification process is designed to be simple and fast. Submit your documents once through the mobile app and enjoy a hassle-free withdrawal experience every time. Your KYC data is protected with dedicated encryption.
Live345 has never sold or rented, and never will sell or rent, members' personal data to any third party for marketing purposes. Your data belongs to you — we only use it to provide you with the best possible service.
The live345 cybersecurity team monitors our platform around the clock to detect and neutralize threats before they can affect our members' accounts or personal data.
The live345 Privacy Policy is fully built in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA). You can be assured that your rights as a data subject are respected and protected by law.
Through your live345 account settings, you can manage communication preferences, handle data permissions, and submit privacy rights requests with ease — no complicated processes required.
Join over 500,000 Malaysian members who have trusted live345 as their digital entertainment platform of choice. Register today and enjoy peace of mind with our high-level privacy protection.